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Google Provides Ad Rev Breakdown, Profits Soar

Google took the opportunity of its third-quarter earnings report to put analysts on notice that it's not a one-trick pony. While search advertising still remains the engine of the company's money-printing machine, other ad formats are coming along nicely.

And for once -- and probably only once -- Google is providing some figures to quantify its display, mobile and YouTube advertising businesses. Datamation has the story.


Solid growth across Google's core advertising business lines helped lift the search giant to a 32 percent annual increase in profits for the third quarter, a performance that handily beat analysts' expectations.

Google (NASDAQ: GOOG) turned in net income of $2.17 billion, or $6.72 per share, ahead of a consensus forecast of $6.67. Net revenue, which factors out the fees Google pays to its advertising partners, checked in at $5.48 billion, topping analysts' estimate of $5.2 billion.

Read the full story at Datamation:
Google 3Q Profit Soars 32%, Offers Rare Revenue Breakdown