Japanese Internet/E-Commerce Growth Blocked by Government, Cultural Traits
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As more foreign companies tap into the Japanese Internet/e-commerce marketplace, the state of Japan's own growth in these areas comes into question.
Robert Jamison, associate publisher/managing editor of Computing Japan magazine (circulation 60,000), has found that cultural differences and the overwhelming role of the Japanese government in everyday life is hindering a great deal of online innovation for Japanese companies.
"The government is not the friend of the start-up or entrepreneur," he said. "Therefore, the Internet in Japan has a different character, a different feel than it does in the States. There is experimentation here, but there is also a papable feeling of insecurity about being different, about standing out. Companies try things very slowly, very carefully, and then look for a sign of disapproval from consumers or the government. Japan can be very lonely for 'nails that stick up.'"
This inability of "nails to stick up for fear of being hammered down," said Jamison, has led the government to move very slowly on the Internet/e-commerce issue, noting that not until early this year were online transactions allowed by the government ministries.
These types of practices leave the door wide open for foreign corporations to move in and take advantage of the market for their own purposes.
"Most of the innovative e-commerce happening in Japan is being led by foreign companies," Jamison explained. "One unique example of Japanese e-commerce is the Loppi system developed by IBM.
"This technology brings e-commerce into the convenience stores which are everywhere in Japan. Shoppers can order everything online from concert tickets to software, right there in the store. Since Japan is pinched for space and the stores are already sardine cans, this technology allows the stores to add thousands of items without adding floor space."
But for those Japanese companies and entrepreneurs wanting to play an increasing role in the Internet/e-commerce field, that Confucian spirit of carefully weighing, measuring, and analyzing anything lest the risk of disharmony be introduced, must be overcome to affect change.
"Innovations in Japanese e-commerce will come from 'nails that stick up,'" offered Jamison. "Once some success has been noted, others will follow. The government will be dumbly blinking as one unexpected paradigm shift slips by after another. That isn't to say that they won't pass resolutions and start expensive studies and programs. But they are in no way going to lead anybody anywhere, that's for sure."