Broadbandbox - a New Multi Product
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Broadbandbox is a new combined product that can substitute a PC or a TV and gives best performance through a broadband connection. Launched by the Swedish company Broadbandbox.
This new box unit is supposed to become the home PC/TV set that also handles e-mail, Internet, chat, DVD, radio, MP3-CD, and karaoke. The box is connected to a modem, ISDN or other high speed connection.
A complete package with HDTV screen is SEK24,768 (US$2,800).
Broadbandbox AB hopes to be the first supplier to a new and expanding market where users equip their homes with a unit of this kind. However, more users would have to get a faster connection to the new broadband portals, which is in development right now.
The company is launched by one of the most well known Swedish IT-entrepreneurs, Claes Wellton Persson. His latest company was Lap Power. He is known for having the right feeling for new equipment combined with price, performance and a splashy way of introducing it to the market.