RealTime IT News

Online Directory to Hit Regional Australia

Regional and rural pay television provider Austar and broadband delivery service chello have signed a joint agreement with Internet search and navigation portal LookSmart for the provision of Internet directory and online shopping services.

Both services will be made available through Austar's Internet service package which will offer regional Australians the choice between Austar's narrowband Internet service and the high-speed broadband Internet service offered by chello.

Subscribers will gain access to an Australian Internet directory service and shopping environment incorporating 12 retail categories including grocery, music/video, beauty, fashion, computers, sports, gifts and flowers.

LookSmart Australia's chief executive officer Tim Pethick, said the partnership with Austar and chello broadband will deliver a richer experience for Internet users. "This partnership is the first step in the company's move to deliver a search environment aimed at leveraging the truly rich media content that will be accessible through a broadband search solution," he said.

chello broadband and Austar are working with LookSmart to develop localized directories for each of the regional areas where Austar's Internet service is available.

"The agreement signals our ongoing commitment to the delivery of the most relevant range of services across multiple delivery platforms," said Austar United Broadband managing director Dana Strong. "It provides a timely and efficient means for Austar to further enhance its Internet service offer."