RealTime IT News

NetGravity Expands Into Asia Pacific Market

Marketing and advertising software firm NetGravity Tuesday expanded its global presence in the Pacific Rim by signing more than 25 premier customers and opening a new office in Hong Kong.

New customers include Japanese ad agency Dentsu, Taiwan's Sysware, Telecom New Zealand and Telstra Corporation Ltd., provider of online resources from Australias leading telecommunications carrier.

NetGravity, which already has a Tokyo office, is also opening a branch in Hong Kong to help support customers throughout Asia and Australia, specifically Australia, China, Japan, Hong Kong, Malaysia, New Zealand and Taiwan.

"We believe in the Internet business in Asia Pacific and have responded to an incredible demand for reliable, standardized online marketing solutions throughout the region," said Doug Kaplan, vice president, general manager of NetGravity Asia.

"NetGravitys technology is now used by the leading publishers and telecom firms, companies that are driving the Internet growth in Asia. We are proud to be a significant component of their Internet businesses.

Based in San Mateo, Calif., NetGravity manufactures AdServer, a software solution for managing Web site advertising.