LondonTown.com Is Relaunched For Millennium City Promotion
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London's official Web site, www.LondonTown.com relaunched as part of an international campaign called London Millennium City, conducted by the London Tourist Board and Convention Bureau (LTB). The site will be the most comprehensive source of information about millennium events, activities and projects in London.
Over #6 billion is being spent on London's tourism facilities in the run up to the millennium--an amount which the LTB is quick to note is unparalleled in any other city in the world.
Among the projects are: the new Tate Gallery of Modern Art, The Millennium Bridge, The British Airways London Eye, the redevelopment of the Royal Opera House and the Great Court at the British Museum. There is also the #758 million Dome at Greenwich, plus a huge range of smaller projects, exhibitions, festivals and community initiatives.
"There will be a lasting legacy for the city--investment of #6 billion is creating a cityscape second to none," said LTB president Sir John Egan. "Yet our research shows that international visitors are largely unaware of the breadth of London's renaissance, which is why LTB is highlighting some of the greatest projects today."
The relaunched Internet site LondonTown.com now becomes the London section on the British Tourist Authority's www.VisitBritain.com--and vice versa, creating one large integrated site.
"The Internet will play a pivotal role in positioning London as the Millennium City," added Egan. "www.LondonTown.com has now become the leading international gateway site for London delivering nearly three million pages of information to potential visitors each month."