RealTime IT News

iPIN Brings Flexible Payments to European Music Site

[June 19] Digital payment specialist iPIN announced Monday a partnership with pan-European music site NetBeat that will bring an array of flexible payment methods to the global music market.

Using iPIN's technology, NetBeat's visitors can pay for online purchases via direct debits from a bank account, or by being charged on their ISP, telephone, mobile phone or credit card accounts.

Stephanie Hunt, chief executive of NetBeat, said that because of the widespread use of cell phones in Europe, iPIN would change the way NetBeat does business with its customers.

NetBeat offers an extensive selection of hard-to-find music from independent labels. Founded in 1996 it claims to be Europe's most established online music distribution business.

Speaking for iPIN, Chief Executive Brad Rode said that Europe represented a huge new market for the payments company. He said he expected NetBeat would help to make iPIN a global standard for making easy payments "for anything from anywhere."

"NetBeat is poised to become the leading European music site, and we believe part of their growth will come from having the iPIN platform available to customers seeking the best in global independent music label offerings," said Rode.

Backed by Wells Fargo, Nexus Group, Accel Partners, and Sutter Hill Ventures, iPIN has struck deals with merchants and billing partners worldwide, and is especially strong in the United States and Asia. Its European headquarters is based in France.

NetBeat gives customers a choice of downloading content or purchasing it on CD. Following deals with many independent labels it now has a selection of over 9000 tracks, together with CDs from major labels. Other services include music news, concert dates, and live concerts online.