New Partnerships to Drive E-Loan's Growth
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Online mortgage search and application service E-Loan has announced two strategic alliances in a move to expand its urban and rural customer base.
E-Loan will partner with investment information site InvestorWeb and national rural and regional property site Property Guide, to provide their customers with direct access to E-loan's mortgage product selection facility.
As part of its alliance with publisher Rural Press' Property Guide site, E-Loan will be the preferred provider and advertiser of mortgage services for twelve months.
Property Guide will host advertising space for E-Loan across all residential property pages at the site, and the two companies will place co-branded advertising in 117 Rural Press newspapers every month.
E-Loan will develop and maintained the Mortgage Centre for InvestorWeb, and will provide the information network's 70,000 subscribers with a direct link to E-Loan's mortgage search and selection facility. The co-hosted site will also offer tailored online applications.
E-Loan manager for online business development, James Meldrum, said that the alliances were driven by a need to grow E-Loan's customer base "from both within existing Net users and people who are not regular users," which is why the alliances target rural consumers.