RealTime IT News

New Partnerships to Drive E-Loan's Growth

Online mortgage search and application service E-Loan has announced two strategic alliances in a move to expand its urban and rural customer base.

E-Loan will partner with investment information site InvestorWeb and national rural and regional property site Property Guide, to provide their customers with direct access to E-loan's mortgage product selection facility.

As part of its alliance with publisher Rural Press' Property Guide site, E-Loan will be the preferred provider and advertiser of mortgage services for twelve months.

Property Guide will host advertising space for E-Loan across all residential property pages at the site, and the two companies will place co-branded advertising in 117 Rural Press newspapers every month.

Under the partnership with InvestorWeb, E-Loan will exclusively provide online mortgage services and related content and support tools for an initial two year period. E-Loan will also be InvestorWeb's sole mortgage product and services advertiser, and the two sites will co-host new property section the Mortgage Centre, in InvestorWeb's network.

E-Loan will develop and maintained the Mortgage Centre for InvestorWeb, and will provide the information network's 70,000 subscribers with a direct link to E-Loan's mortgage search and selection facility. The co-hosted site will also offer tailored online applications.

E-Loan manager for online business development, James Meldrum, said that the alliances were driven by a need to grow E-Loan's customer base "from both within existing Net users and people who are not regular users," which is why the alliances target rural consumers.