Abandoned Online Shopping Worth $3.8 Billion

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Abandoned Online Shopping Worth $3.8 Billion

Online businesses are missing out on $3.8 billion of sales because consumers abort four out of five purchase attempts, a survey said on Monday.

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November 6, 2000

LONDON (Reuters) - Online businesses are missing out on $3.8 billion of sales because consumers abort four out of five purchase attempts, a survey said on Monday.

The global survey by management consultants AT Kearney blamed the abandoned shopping trolleys on invasive information requests, reluctance to enter credit card details, malfunctioning Web Sites and failure to find a product.

are also missing out on sales by not offering consumers shopping via televisions and mobile phones, taking the total value of missed business to $6.1 billion, the survey said.

The research covered 1,264 experienced Internet shoppers in six countries.

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