The Net infrastructure service provider, founded by former Netscape chief Marc Andreessen last October, rolled out myLoudcloud to give clients more control and visibility in their business.

myLoudcloud may be personalized, enabling customers to monitor specific user experiences on their Web site, such as user registration, as well as tie into future Smart Cloud services.

"Internet infrastructure companies supply critical technologies that solidify e-business performance. Senior e-business leadership teams must recognize that access to e-business performance intelligence will help them align business processes with the underlying Internet technologies," said Stephen Elliot, a Gartner Group analyst. "This intelligence can and should be used to create a competitive advantage."

Andreessen co-founded Loudcloud with former AOL (AOL) colleagues Tim Howes and In Sik Rhee, who helmed e-commerce projects at the ISP. Former Netscape Vice President Ben Horowitz is chief executive officer while Andreessen has taken the role of chairman.

Loudcloud was formed to unburden e-commerce firms of running Net infrastructures so they can go handle their core strengths in the B2B and B2C sectors.

Loudcloud receives payment in the form of a monthly recurring charge, which is based on a client's site traffic. The firm signed on a batch of clients last February, with more to follow. Loudcloud's beta customers are HomeGain.com, Wish.com, Acteva, DreamLot, SkillsVillage, CFOWeb and Catapulse.