The announcement came on the eve of the completion of AT&T's first leg of its four-point break-up. On Monday, AT&T will officially spin off AT&T Wireless, leaving only Broadband, Business Services and Long Distance and Internet Dial-up as its separate businesses.
However, even though AT&T shareholders would own a majority of the economic and voting interests of the combined company, Comcast officials apparently have been unsuccessful in convincing their AT&T counterparts of the advantages of the strategic combination. After months of negotiations, the frustration felt by Comcast Chairman Ralph Roberts and President Brian Roberts led the Philadelphia-based cable giant to submit their proposal directly to AT&T shareholders.
"It is unfortunate that we were not able to agree on a basis for continuing our dialogue," Comcast officials wrote in a letter addressed to AT&T Chairman and CEO C. Michael Armstrong. "We hope that you will work with us to make this vision a reality."
Comcast officials are planning a series of meetings in New York on Monday to discuss their proposal with media and financial analysts.
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AT&T hasn't yet commented on the offer; however, the telecommunications company has previously stated that Broadband was not for sale and that it intends to spin off the operations much like it did with AT&T Wireless.
Under its proposal, Comcast would issue 1.0525 billion shares of Comcast stock to acquire AT&T Broadband as well as assume $13.5 billion in debt. Comcast said it is also prepared to acquire AT&T's interests in Time Warner Entertainment, Cablevision, and Rainbow Media by assuming more debt and issuing more equity to reflect their value.
Comcast said its deal is equivalent to $12.60 per AT&T share based on Friday's closing price -- roughly 75 percent of the stock's market value following the spin-off of AT&T Wireless on Monday. Comcast said that AT&T shares would only be worth $16.80 after the Wireless distribution. The stock closed on Friday at $22.24.
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