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BookThat.com Expands European Holidays Site

[June 22] European travel agent BookThat.com announced Thursday that it has expanded its site to offer over 200,000 peak season holidays in villas, apartments and quality mobile homes.

Having started in February this year with holidays in France, BookThat.com has grown rapidly and has expanded to the U.K and Ireland, Spain, Italy and Portugal.

Chief Executive Stuart Keeler said BookThat's focus has always been on wide choice and high availability. He said he was determined to steer away from the sector of the market that offers limited availability bargain holidays.

"The volume of holidays on our site and the up-to-date booking systems we operate means customers can avoid the frustration that comes with being told that the holiday they've spent ages finding on the Web is already booked up for the season. With BookThat, if you find a holiday on the site, it will be available to book," said Keeler.

BookThat.com's announcement comes at the same time that analysts are saying that Europe's largest Internet travel company Ebookers is running short of cash. Bloomberg reports that Ebookers is spending cash at the rate of $5 million per month, and will run out by the end of the year unless it finds additional investment.

The expansion of BookThat.com highlights the intense competition in the European travel and holidays market, with too many sites chasing too few customers. Late deals specialist lastminute.com is still suffering from a depressed share price, trading at well under half its peak value this year.

With its own expansion, BookThat.com now claims to have the most comprehensive holiday booking service for European cottages and villas on the Web.