France's X And Mail Targets Asia
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A leading European provider of Web-based e-mail, X and Mail, is seeking to develop business in Asia, particularly in Hong Kong and China, for its Xwebmail software.
In January, the French software firm is touring Asia to look for potential partners to customize Xwebmail for use with 16-bit Asian characters.
"We feel that these markets have reached a critical mass of users that can now support Internet advertising, which is the most popular means of funding Web-based e-mail," said Patrick Duboisset, business development manager for X and Mail. "The purpose of the January tour is to increase our visibility in Asia and locate potential partners."
Xwebmail is a Web-Based e-mail client that is designed to support one-to-one marketing by utilizing information from a user profile database. E-mail users are targeted with specific advertisements based on their profile.
Founded in 1990, X and Mail claims to have been the first e-mail software publisher in Europe and, in 1995, it allegedly controlled 60 percent of the X400 e-mail market in France.
On its tour of the region, the Paris-based firm plans to meet with Internet service providers, OEM's, and system integrators.
X and Mail's prominent customers include Club Internet in France, the French post office (La Poste), the French Ministry of Defense, Active Minds in Germany, and Telefonica in Argentina.