RealTime IT News

Wishlist to Complete Last Mile with BP

[Sydney, Australia, June 28, 2000] Service station chain BP Australia has joined with online retailer wishlist to provide an online convenience retailing alliance beginning in August of this year.

Under the deal, BP will take a 5 to 16 percent equity position in wishlist, giving the online retailer exclusive access to BP's physical network for pickup, return and payments of wishlist packages, the use of BP service stations to display the wishlist brand, as well as joint marketing and customer acquisition initiatives.

"Wishlist understands that the online customer requires a complete 24/7 solution from initial order to pick up and return," said wishlist chief executive officer Huy Truong. "We will be able to control the whole fulfilment process, ensuring a quality experience for our customers."

"Australian customers have embraced the convenience of purchasing online, but the issue of controlling the 'last mile' (delivery into the hands of the customer) has been a challenge for the whole e-tailing industry since day one," said Truong. "I believe this alliance will provide the ideal solution for the wishlist customer, who, through BP will have access to a pick up network that never closes," he said.