RealTime IT News

Infomediary Lands OzEmail Content Deal

[Sydney, AUSTRALIA, June 27, 2000] Australian content developer Market Faxts, which operates finance and telecommunications product infomediary Infochoice.com.au, has struck a content alliance to supply its service to Internet portal OzEmail.

Under the deal, Market Faxts will provide content, data and tables from its network of sites, including phonechoice.com.au, lending and investment product comparison site bankchoice.com.au, and online broker information and service comparison site brokerchoice.com.au. This will be used with specially tailored content to bolster OzEmail's My Finance site.

This latest content deal follows similar arrangements Infochoice has established with sites such as AltaVista, Looksmart, ninemsn, Yahoo! and Fairfax's drive.com.au site.

With this reach, through some of Australia's most popular sites, Market Faxts is looking to drive its strategy to become a leading domestic infomediary, said Market Faxts managing director Chris Gosselin.

The company also plans to augment its network of sites with online services that will provide insurance, funds management and health care information to broaden its offering.