RealTime IT News

German Marketing Firm Lands CeBIT 99 Trade Show Contract

1&1 Online Dialog has concluded a cooperative agreement with Deutsche Messe AG for the advertising marketing of the online offering for the CeBIT 99 IT trade show.

1&1 will be marketing banners for CeBIT 99, to be held March 18 through March 24,1999. Last year, CeBIT 98 recorded 4.9 million page impressions from 134 countries. This year an even greater response is expected.

"The cooperative agreement with Deutsche Messe AG in Hanover is an important step in developing our position in the German online advertising market," said Michael Kleindl, president of 1&1 Online Dialog. "It offers optimal enhancement of our product portfolios internationally and targets groups with an event orientation."

The Internet is already the pivotal advertising medium for IT and the computer industry; and CeBIT is the major fair worldwide. "Linking the two offerings provides an ideal platform for our advertising clients. Clients from major corporations have already signed up," continued Kleindl.

1&1, with its Internet advertising network 1&1 AdLINK, already records 35 million page impressions monthly.

". . .On the basis of its long-term online experience and specialization, 1&1 was an appropriate partner for us," said Jorg Schomburg, the executive responsible at Deutsche Messe AG Hanover. "Quality and technical savvy were important decision criteria."

With organizations like SAT.1, PC-WELT, PC-Shopping, Crawler and Wallstreet-Online within 1&1 AdLINK's advertising network, its advertising clients have a whole range of options. Globalization means placement in the US, Austria, Spain, Italy, England and France.

Similar cooperative agreements granting 1&1 exclusive coverage and German marketing rights have been concluded recently with publications including The Times, Reuters Sportsweb and Le Figaro.