RealTime IT News

New Online Marketplace for Australian SMEs

[Sydney, AUSTRALIA] Entrepreneurial commerce service provider marketboomer has signed a five year business-to-business (B2B) contract with the commercial arm of the State Chamber of Commerce, thechamber.com.au.

marketboomer will enable small and medium-sized enterprises (SMEs) to become purchasers and suppliers in a range of industries through the Chamber's online commerce community, from August this year.

marketboomer will use its Dynamic Trading Engine to power information exchange on the site, which will allow technology suppliers and purchasers to set up their trading 'rules' via a customized Web interface which then ensures online orders meet the rules of both parties.

"The Chamber's objective is to provide market leading solutions that enable SMEs to participate in the exciting opportunities offered by the New Economy," said the State Chamber of Commerce's chief executive officer Katie Lahey. "marketboomer's technology provides thechamber.com.au's Commerce Zone with an industry proven B2B product tailored for smaller players and effectively builds on our existing relationship with St.George," she said.

marketboomer's business model operates on a shared supplier base between one marketplace and another, allowing faster growth for the company's existing marketplaces and any Market Maker in the marketboomer B2B exchange.

"So-called dot com companies creating new branding in a marketplace must spend huge amounts of money marketing these new brands," said marketboomer managing director Joe Ward. "We simply plug into an existing channel which already markets to buyers and sellers in the marketplace."

"We offer each Market Maker a low-cost entry to the B2B market place. Furthermore, we provide them a share of the revenue and their members (or customers) reduce their operating costs simply by opening up their Web communication channel," said Ward.

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