UDU Delivers Web Sites to Your Inbox
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[Sydney, AUSTRALIA] Market Faxts Ltd has signed an agreement with California-based UDU World to enhance its Infochoice-branded Web sites using an e-mail information service called UDUit.
The company said it expected to see a major increase in users through the addition of an information retrieval system supplied by UDU World. Market Faxts will deploy the system to support a range of opt-in mailing lists which it claims will broaden the appeal and loyalty of its sites.
Managing director Mr Chris Gosselin said, "UDU fits our Infochoice business model perfectly. We generate revenue from delivering information to consumers and e-commerce, not advertising. Our model works when the consumer is able to access our comparative content - either online of via the UDUit e-mail service."
The first Infochoice site to use the service will be BankChoice, a site which compares financial service offerings. Other Infochoice sites cover share trading, farming and telecommunications. The company plans to launch a range of sites covering insurance, funds management and healthcare in the near future.