NetZero Plans Canadian Launch
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Strategic/Ampersand will execute all Canadian advertising, media buying, direct mail and marketing programs, as well as public and media relations.
With more than 4 million registered users, NetZero offers consumers free Internet access and offers advertisers a range of interactive marketing, research and measurement services. Consumers can choose free access to the Internet, free e-mail and customizable navigation tools that provide "speed dial" to key sites.
The company's CyberTarget division offers marketers and advertisers mass-scale, online market research and measurement solutions. NetZero also offers advertisers targeting capabilities through online advertising and sponsorship channels.
NetZero is a Cisco powered network, providing access services to more than 4 million registered users in 3,000 cities.
Strategic/Ampersand is a marketing communications agency focussing on advanced technology industries. Clients include Baan Canada, Cedara Software, Cisco Systems, Data General Canada, Novell, Sony of Canada, and Teklogix.