RealTime IT News

TargetCom Expands Maxxcom's U.S. Presence

[Toronto, CANADA] - Maxxcom Inc. acquired TargetCom, a direct and relationship marketing agency, and its two business units, bang!zoom, and etelligence.

Beverley Morden, president and chief executive officer of Maxxcom, said that acquisition of Chicago-based TargetCom follows Maxxcom's purchase of Accent Marketing Services, in the direct marketing segment.

TargetCom established its two separate divisions two years ago, in response to client demand. Clients of the combined entities include Chicago Tribune, 3Com, Lucent, Pier 1, and Sears.

Jay Miller, TargetCom founder and chief executive officer added, "Our affiliation with Maxxcom will enable us to deliver expanded services to our own clients; in turn, we can provide our expertise to other Maxxcom partners and their clients. Moreover, Maxxcom's Perpetual Partnership model was particularly attractive to us because we retain a strong, vested interest in the growth and success of our company."

Senior Vice President and Managing Director Nora Ligurotis will continue to manage day-to-day operations of TargetCom's Chicago and Dallas offices.

Patrick Condon, president of etelligence, the Chicago and St. Louis-based agency dedicated to relationship marketing via the Internet, and Patrick Buchanan, president of bang!zoom, the San Francisco and London-based technology and dot-com focused agency, will continue in their roles.

Maxxcom is a subsidiary of MDC Corporation, a multi-national business services company with operating units in Canada and the U.S.