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German E-Commerce Magazine Headed for Newsstands

January marks the first issue of e-commerce Magazin, a magazine focused on all aspects of the German e-commerce industry.

The first edition will have a run of 45,000 in addition to the 120,000 copies which come as supplements in other IWT publications, the magazine's owner. This total run of 165,000 copies makes e-commerce Magazin the largest specialist German periodical for the online business.

The newsstand edition of the magazine also includes a special 16-page supplement. Each edition of the "magazine within a magazine" will deal with a special topic in the field of e-commerce. The special is worth keeping and gives the reader durable practical information.

The lead in January 1999 is "an easy way into electronic commerce." The January number will appear on German, Austrian and Swiss newsstands February 12, for an introductory price of DEM 7.80.

E-commerce offers SME decision-makers, business managers, other management and department heads good basic know-how, valuable aids to decision-making and practical solutions to optimize their online business and Internet technologies. It improves business success with new ideas, trends and expert analysis, according to the publishers.

The IWT Magazin Verlags-GmbH specializes in trade magazines and currently represents the following: 3D LIVE, AUTOCAD Magazin, CAD WORLD, Digital Engineering, Digital WORLD, Notes Magazin, Netrunner and PC MOBIL. The publisher provides catalogs with CAD GUIDE, 3D GUIDE, Lotus notes and Domino.

IWT is also has Europe's largest virtual newsstand on the Internet. According to U.S. expert Ron Higgins, Germany has the biggest potential for e-commerce in Europe. Software, books, music and airline tickets are soon expected to achieve DEM 2.5 billion via online sales alone.