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More Money... More Gear

Local online sporting-goods retailer Gear.com has announced that it has raised $12 million in its latest round of funding.

The round was funded by a number of local firms including Madrona Venture Group, Sugar Mountain Capital and Kellett Investments, as well as East Coast firms: Elliott Associates and Westgate International.

Gear.com will use the funding for new customer service tools and to continue expanding product offerings on its Web store. Currently the site offers more than 250,000 items from over 550 manufacturers.

Gear.com offers discounted outdoor merchandise by offering sporting goods manufacturers a distribution channel for overstocked and closeout items.