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lastminute.com Finds Technology Partners

[London, ENGLAND] Late deals company lastminute.com announced Wednesday technology partnerships with Epiphany, whereonearth.com, and NCorp with the aim of improving its customer offerings.

From Epiphany, lastminute.com will get an integrated suite of real-time analytics, campaign management and personalization solutions. It hopes this technology will help it better understand its customers and provide a more personalized service.

With whereonearth.com, the late deals site will be able to offer information about local travel and entertainment services anywhere in the world. Customers looking for a hotel within walking distance of a lastminute.com entertainment venue will now be able to find it, says the company.

From NCorp, lastminute.com is implementing a data manipulation engine that will deliver relevant content to customers and make interaction with the site easier. It "second-guesses" the user, making useful suggestions about alternative deals and new offers.

"Implementing these three technologies will allow us to significantly improve and personalize the customer experience and target our customers with relevant offers," said Brent Hoberman, chief executive officer and co-founder of lastminute.com.

Hoberman added that all of the services will be provided in multiple languages and made accessible via various platforms.

lastminute.com issued statistics indicating it had around 1.4 million registered subscribers at the end of March this year, and relationships with what it called "2,500 key suppliers." The suppliers range from major airlines, hotels, and package tour operators, to assorted service providers and gift suppliers.