RealTime IT News

Geocities Spawns Local Community

[Sydney, AUSTRALIA] Portal network Yahoo! Australia & New Zealand has launched a local version of the GeoCities publishing and community service that has etched a market space with consumers in the United States.

GeoCities is designed to appeal to small and personal Web publishing, providing the HTML tools for beginners or more advanced users to develop a site that caters to their hobbies or interests.

Although Australian users can access the US GeoCities' tools, Yahoo has been motivated to launch the Australian version on the back of figures such as those from Nielsen/NetRatings, that indicate that 20.5 percent of active home Internet users access the American site in May.

With the free service, Yahoo is seeking to encourage Internet users to become increasingly active in the online community, according to Yahoo ANZ product director Alan Jones.

Yahoo itself also benefits, however, with site creators able to 'increase the value' of their site and incorporate features such as Yahoo news, weather and search, and increase the reach of these Yahoo services beyond the portal itself to a new sphere of potential users.

In addition to these Yahoo-centric tools, users can also add features such as site statistics, counters and guest books in their 15MB of site space.

Site creators can use GeoCities' PageWizards templates or HTML editors to customize their site, as well as a File Manager tool to upload, organize, edit, preview and save Web pages.