RealTime IT News

Start Adds Partners to Wholesale Strategy

[Sydney, AUSTRALIA] In a move to expand its revenue base, online community Start.com.au has signed financial information site HotCopper and membership and prize site eClubOz as wholesale partners.

Under the partnership, both sites integrate Start's communication tools, which include free e-mail, chat, instant messaging and personal organizer, into their pages and customize the features to reflect their individual look and feel.

While Start has more than 350,000 members of its service that offer the same tools, company chief executive officer Max Monanaro said that the wholesale business is core to its business model.

"Start's 'create once, sell many times' approach for the wholesale distribution of our products enables the company to accelerate revenue growth and flatten costs simultaneously," he said.

Start already contains more than 300 sites, including News Corporation, Solution 6, music site Sanity and portal Looksmart Australia.

The tools are designed to increase potentially become more loyal to these partners' services. Both eClubOz and HotCopper are seeking these kinds of gains from the tools, according to the companies' respective representatives.