OneSwoop.com Extends Its Online Range of Cars
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[London, ENGLAND] Pan-European car buying service OneSwoop.com announced on Wednesday the availability of another 46 models with up to 33 percent off their U.K. list prices.
Formed in March 2000, OneSwoop.com has since run up against stiff competition from other new entrants who also aim to capture the huge market for low-cost cars sourced in Europe and sold to individuals in the U.K.
In the very month of its launch OneSwoop.com issued a statement extending a "warm welcome" to the cut-price car sales service Carbusters.com from the Consumers' Association. Then, in May, OneSwoop.com "applauded" Virgin tycoon Sir Richard Branson's entry into the same market space, believing he would help promote the general concept of buying cars on the Internet.
But the competition proved to be damaging to OneSwoop.com as Carbusters and Virgin received the majority of visitors.
However, with so much publicity given to the high cost of cars, many people are aware that certain models of Fiat are priced as much as 76 percent higher in the U.K. than in Europe. OneSwoop.com's discounts of up to 33 percent -- large though they seem -- may still not be enough.
One encouraging statistic comes from a recent MORI survey which found that 12 percent of U.K. consumers said they intended to buy their next car over the Internet. However, whether they do so, remains to be seen.
The 46 new models offered on OneSwoop.com all come with pre-configured options, a disadvantage to be set against the cost-savings. In any case, according to representatives of the U.K's "real world" car dealers, most customers can get a deep discount on the fully-configured car of their choice -- all without going online.