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NextClick, C Me Run in Personalization Pact

[Calgary, CANADA] - Calgary-based NextClick: The Personalization Agency and its network of personalization partners will create an online customer loyalty program for C Me Run Corp. customers.

Massachusetts-based C Me Run enables consumers to access brand-name software programs and store files via a secure Web browser through their Internet service provider (ISP) or telecommunications company, using any Internet-ready device.

"We are excited about the opportunity to create an online customer loyalty solution that will ultimately provide C Me Run with a sustainable competitive advantage," said James Hills, vice president Sales for NextClick. "C Me Run is an agile and innovative front runner in the ASP marketplace and Nextclick is proud to be its personalization partner."

The online personalization program will focus on two target markets. The first target are ISPs, Web portals and telcos wanting to add content to their existing products and services to create an Internet computing solution that differentiates them from their competitors, according to Barbara DeGuise, chief technology officer of C Me Run. "The second target groups will be end users who want to use the latest software applications without the inconvenience of constantly upgrading their hardware or software and maintaining their system," she continued.

NextClick network members include Net Perceptions, icontact.com, Appian Corporation, YOUpowered, GuestTrack, Exactis.com, Right Now Technologies, Magnify, YellowBrix, Slickman Interactive, Target Interact, Hot Date, Synchrony Communication, and Froghop.

C Me Run Corp. offers consumer-focused ASP services to ISPs, telecom companies and broadband providers. It is the first company to emerge from Chell.com.