RealTime IT News

Diezel Fuels Asia Online's Creative Push

[Sydney, AUSTRALIA] Newer local ISP Asia Online has set out on a campaign to expand its Web design portfolio, acquiring Victorian Web services company Diezel Interactive and its sister firm Dzign VC.

Diezel has built its business in developing services for national and regional businesses, with clients such as shoe manufacturer Diana Ferrari and the Greater City of Geelong. Asia Online will complement this newly acquired capability with Dzign's focus on corporate identity and design, through clients such as Hewlett-Packard.

The acquisition will form part of Asia Online's push to become a complete Internet solutions provider, and be recognized as more than an ISP. "The deal means we are able to greatly increase our Web development portfolio and offer a complete solution for SMEs, from creative development and planning, to hardware and hosting," said Asia Online president and chief executive officer Kevin Randolph.

The company has already invested locally in radio and other advertising to promote these SME site hosting facilities, which will now become the starting point for such complete services.

Randolph said that the knowledge capital gained from this local investment will be exported virtually through Asia Online's high-speed Asia -Pacific data network, to benefit its operations in Hong Kong, the Philippines, Malaysia, India, the U.S. and Canada.

Diezel and Dzign managing director Jonathan Roberts said that the companies have already been approached by other potential investors, but agreed to Asia Online's acquisition as it "will give us the security of being part of a multinational company while providing us with the flexibility that we need to keep ahead of the game."

Asia Online will incorporate into its offering Diezel's portfolio of Web services that include site development and design, intranet and extranet application development, e-commerce solutions and strategic consulting.

Dzign and Diezel will both become Asia Online companies, and will be headquartered in Geelong in Victoria.

Randolph said that this acquisition will be joined by others during this and next year, as Asia Online seeks to provide an end-to-end offering.