RealTime IT News

Strathfield Expands E-Commerce Offering

Mobile phone and accessories retailer Strathfieldhas completed the total acquisition of Internet-based computer and office products retailer Ozbuy for an undisclosed sum.

The acquisition is expected to enhance Strathfield's e-commerce strategy by both expanding the product range and giving the company access to customers who have shown a preference for shopping online.

Ozbuy was founded last year and aimed to become Australia's first Internet-based comparison and transaction products site, offering computer and electronic products from any related site in Australia.

"The Ozbuy management team will bring to Strathfield Internet sales expertise that will further enhance the group's e-commerce strategy," said Strathfield chief executive officer Andrew Kelly.

The founders of Ozbuy will both continue as principals within the wholly-owned operation and will also move into the Strathfield management team.