Netease Launches E-Commerce Mall in China
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Internet technology company Netease.com Inc. is launching Netease Mall, calling it "one of the most comprehensive and advanced e-commerce platforms in China."
Netease said that e-commerce technology and applications are one of its primary objectives and the new mall shows the company's commitment to supporting retailers "while providing state-of-the-art service to consumers."
"We believe online advertising and e-commerce are a vital component to our future success in China and Netease is committed to providing full technical and marketing support to the new Netease Mall," said Susan Chen, chief operating officer at the company.
Retailers at the mall will receive an exclusive domain name, allowing them to promote their brand and goods.
A variety of storefront templates are offered so that retailers may customize their store's profile and style to maintain brand individuality, Netease said.
Netease Web sites offer Chinese Internet users Chinese language-based online content, community and electronic commerce services.