Aussies Love the Net, But Not for Shopping
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[Sydney, AUSTRALIA] Australians rank fifth worldwide in terms of Internet use, with 45 percent penetration, but lag behind in online shopping, with 10 percent of Internet users shopping online, according to research from Taylor Nelson Sofres.
Of the countries surveyed in the U.S., Europe and Asia, Australia was found to be second only to Norway in terms of potential Internet shoppers, with 29 percent of the population equipped to shop online. Not surprisingly, the U.S., with the highest proportion of Internet users (58 percent of the population), also has the largest percentage of online shoppers. More than a quarter of Internet users in the U.S. shop online, as opposed to less than one percent in Thailand and Turkey.
Globally, traditional e-commerce purchases like books and CDs are still dominant, with three in ten users who have shopped online buying books and one in five purchasing music. Australian users' tastes have diversified, however, and they are now among the top five online purchasers of food and groceries, toiletries and cosmetics, PC hardware and software, furniture and business travel.
Concerns about security and the ability of e-commerce sites to deliver are still significant roadblocks for Australian Internet users. The study labeled 20 percent of Australian Internet users as "online dropouts" - people who have considered purchasing online but haven't. This wariness was reflected in an 18 percent figure for "offline shoppers" - users who have bought or ordered goods and services outside the Internet as a result of information found while surfing.