RealTime IT News

Aspiro to Supply Mobile Internet Services to SMS

[London, ENGLAND] Scandinavian mobile solutions company Aspiro announced an agreement Tuesday with Simple Mobile Solutions of the Netherlands to supply a range of mobile Internet services.

Aspiro will supply its Icons, Ring Tones, and Electronic Postcards applications and the Aspiro International SMS (Simple Messaging Service) Network.

Simple Mobile Solutions aims its services at the youth market and claims to model its entertainment sector on the hugely successful Japanese mobile provider, NTT DoCoMo. It is the first Dutch independent provider of mobile services to focus initially on SMS and WAP technologies.

Bruno Pagliuca, chief executive of Aspiro, said that as a result of using Aspiro's applications, Simple Mobile Solutions could now reach an even larger customer base, particularly among young people where the market potential is enormous.

Jeannette A. Deppe, chief executive, Simple Mobile Solutions, said that an estimated 10 billion SMS messages will be sent each month in Europe by the end of the year and her company intends to capture a share of this market with some attractive services.

"As part of a large entertainment network, which includes ChatTV and The Internet Factory, we're are certain that the new Aspiro services will be a big hit," said Deppe.

Aspiro, with over 180 employees and offices in Sweden, Norway, Luxembourg and the United States, is becoming a significant player in the global mobile Internet market. Its products range from pre-packaged portal services to industry-specific solutions for operators and content providers.

In July this year, Jeannette Deppe spoke of the strategy being pursued by Simple Mobile Solutions, saying that it would "start simple" with SMS and WAP and then shift to the advanced applications on Gneral Packet Radio Service (GPRS) and Universal Mobile Telecommunications System (UMTS).

Deppe said Simple Mobile would take "a neutral and central position" in providing services, making them available to all mobile users. This is in contrast to many of the services offered by wireless operators which are often available only to their own users.