RealTime IT News

On-the-Air Brief

Seattle-based Atom Films is currently running its latest cable TV ad campaign for a short film that is available exclusively at atomfilms.com.

The commercial, for the latest episode of the short film "Angry Kid," is being aired on MTV and Comedy Central. The film was produced by UK-based Aardman Animations.

According to Atom Films Director of Communications Carrie Morris, this is just one of the ways that Atom promotes its shorts and the filmmakers via offline channels.