Yahoo! World Domination!
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According to the company's global Internet indicator, which provides results across the U.S., the U.K., Australia, New Zealand, Canada, Japan, Ireland and Singapore, June figures showed that more than 207,211,000 people across those eight countries had Internet access, with more than half actively using the Internet during the month.
Of these users, Yahoo! registered the highest unique audience and the most page views for the month of June, showing a relatively high percentage of repeat visits also.
However, eBay and iWon.com each registered much higher than Yahoo! in terms of pages viewed per person and time spent per person.
"While on eBay, visitors are viewing 256 pages per person, which shows that the audience is drilling down deep into the site and gaining exposure to a considerable amount of content and advertising," Kaldor said.
Nielsen//NetRatings said the international dominance of Yahoo! reflected the pre-eminence of global search engines and portals in multinational surfing activity.
Results show that during the month of June, nearly 90 percent of the active Internet universe, or 102,201,000 people, visited search engines and portals, with an average time per person of just over nine minutes.
The second most popular category in June was telecom and Internet services, which attracted 65 percent of the active Internet universe, or 74,311,000 individuals, who spent an average of 6 hours and 36 minutes in that category.
Popularity maybe important, but Kaldor noted that the finance, insurance, investment and online community categories were by far the 'stickiest' categories globally.
"As people seek out others with a common interest and take advantage of the Internet's unprecedented financial services capabilities, these areas experience average usage times nearly twice that of areas like travel, classifieds, education, and others," he said.