lastminute.com Inks More WAP Deals
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[London, ENGLAND] Late deals company lastminute.com plc announced Friday it has signed two more WAP agreements, this time with One 2 One in the U.K. and Bouygues Telecom in France.
lastminute.com's list of WAP partners now reads like a roll-call of the industry, with Orange, Vodafone, BTCellnet, France Telecom and Deutsche Telekom all having signed.
The latest deals mean that WAP users of the One 2 One and Bouygues networks will be able select from lastminute.com's wide range of late offerings, including flights, holidays, restaurants, hotels and entertainment.
Brent Hoberman, chief executive officer and co-founder of lastminute.com, claimed that his company's products and services were extremely well-suited to new platforms in general and to WAP phones in particular.
One 2 One is a wholly owned subsidiary of Deutsche Telekom and its handsets can be used in 86 territories on five continents through roaming agreements with 175 operators. Its potential reach in the U.K. covers nearly all the population (over 98 percent), while its customer base is just over 6 million. It handles 200 million calls a week.
Outside the U.K., lastminute.com operates local language sites in France, Germany and Sweden. It intends to start operations in Australia and South Africa, having signed joint venture agreements earlier this year.
WAP details for lastminute.com can be found at mobile.lastminute.com/wap/.