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QXL.com Goes On All NTL U.K. Platforms

[London, ENGLAND] European online auctioneer QXL.com announced Monday a deal that will put its services on all the U.K. platforms of ntl.

The latest deal comes while QXL.com is still embroiled in a merger fiasco with German online auctioneer ricardo.de, as reported here last Thursday. QXL's move to reconsider the ricardo deal was welcomed by the markets, and today's announcement will give further encouragement to investors.

The agreement with ntl will put QXL.com's auctions on the sports, entertainment, and interactive shopping channels of ntl's interactive TV, digital cable TV and digital terrestrial TV services as well as on its narrowband (ntlworld) and broadband PC services.

Jim Rose, QXL.com's chief executive, emphasized that his firm wanted everyone to have access to the online auctions -- not just PC owners but others with interactive television.

"As the first auction house to join the interactive TV revolution in the U.K., we're giving more consumers access to the most entertaining and efficient e-commerce service available," said Rose, adding that ntl's interactive TV service would give QXL.com a whole new customer base.

John Hondros, director of content at ntl interactive, commented that QXL.com's great benefit was to offer everything from high street items to rare finds, at a price ultimately set by the user.

One of the upcoming auctions that is already attracting attention is the proposed sale of items from Wembley Stadium, England's national sports stadium which is to be completely rebuilt over the next two years. The sale will be featured on ntl's sports channel along with other items of sports memorabilia.

Headquartered in the U.K., ntl has operations in France, Australia and Ireland, and employs over 10,000 people.



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