Disney's Overseas Internet Boss Joins Start-Up Voice Portal
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Najia, who has been with the the Disney Internet division since 1996, was responsible for managing all of GO.com's businesses outside the United States. But like many other top company executives he has found the prospect of being "in on the ground floor" just too exciting to turn down.
Vox Generation plans to deliver Web-based and other types of service to mobile professionals in Europe, focusing on audio media and using a common natural language voice interface.
"The opportunity to lead a company that is at the vanguard of exploiting this immense new field medium was irresistible," said Najia.
Voice interfaces are a logical solution to the problem of inputting commands on small devices -- but will they work?
Vox Generation says it has successfully completed a "proof-of-concept" phase which showed that speech can do the job. It is now working on a fully-scaled version of its proprietary Speech User Interface.
Among the services to be offered will be voice-commerce (or v-commerce) services, including travel booking, entertainment listings and bookings, gift purchasing, betting and auctions. Users will also have the option of managing their personal financial portfolios using the same voice interface.
The potential market clearly has to be substantial to attract a Disney boss away from his cheese, and the figures bear this out. Mobile phone ownership will rise to around 390 million subscribers by next year, double the number of PCs in Europe, while, according to Forrester, mobile users will account for a third of Web accesses by 2004.