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Today's Deals: Broadbase Makes a Decisionism

Broadbase Software + Decisionism, dELiA*s + iTurf, KOZ.com + Internet Tradeline











 Broadbase Software (BBSW) to acquire Decisionism

 

   *  Amount:         $10.4 million

 

   *  Terms:            475,000 shares
 

   *  Premium:        n/a

 

   *  Industry:        Performance software

 

   *  Scorecard:      C+

 


    MENLO PARK, Aug. 16--Broadbase Software , a provider of customer-focused analytic and marketing automation applications, announced that it has entered into a definitive agreement to acquire privately held Decisionism, a provider of analytic solutions for B2B digital marketplaces. The Broadbase-Decisionism combination represents a robust analytic offering for B2B e-marketplaces and will provide marketplaces and their buyers and suppliers with valuable insight into the complex interactions that occur within these marketplaces. Broadbase will issue approximately 475,000 shares of common stock in exchange for all securities of Decisionism outstanding as of the date of the transaction.