RealTime IT News

Vertical Markets Acquires Nextracom

[Sydney, AUSTRALIA] Business-to-business (B2B) marketplace Vertical Markets has announced the acquisition of e-business solutions company Nextracom.

The deal is expected to underpin Vertical Markets' delivery of total, cost-effective functionality for its B2B customer base.

"Vertical markets will now be able to provide a complete e-commerce suite to the Australasian business community," said Vertical Markets' chief executive officer Peer Nielsen.

Nextracom has been responsible for developing products and technology ahead of next month's launch of Vertical Markets first community, vLifeScience.com.au.

Nextracom will form a new division of Vertical Markets, developing B2B technologies and a range of new product offerings.

"Our expertise is in providing the best B2B content and catalog management, dynamic trading systems and database integration solutions for our clients," said Nextracom's managing director Andrew Curtis.

"Integrating with the leading provider of B2B marketplaces in Australasia is a fantastic opportunity for us to capitalize and continue to build on our growing suite of B2B product solutions," he said. "It will allow us to deliver truly interactive Web systems to a largely captive B2B audience.