CRA Inks Deal With ImproveMyBusiness.com
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The California Restaurant Association has announced the selection of Seattle's ImproveMyBusiness.com as a preferred provider of Internet and e-commerce products and services to CRA's members.
The CRA represents the largest foodservice market in the U.S. and an industry that generates $30.4 billion in annual sales. The Association currently represents more than 14,000 restaurants.
ImproveMyBusiness.com will launch its IMB Market and its ImproveMyRestaurant.com site next month.
The National Restaurant Association named Bay Area competitor Instill as their preferred provider, but the tech savvy CRA went against the NRA's recommendation. According to CRA officials IMB was a better technology fit for their members.