Otto Customers Can Surf for Free with the Prepaid Card
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[Berlin, GERMANY] The Hamburg based mail order company Otto has made an agreement with Intelserv AG of Frankfurt to draw an initially selected group of customers to the mail order company's Web site for free with the prepaid card. Neither telephone nor ISP costs would be incurred the company said today in Frankfurt am Main. Furthermore, online customers would be rewarded with bonus points for their orders which can then be used for additional time online.
The Internet prepaid card can be used in such a way that all other Internet services are turned off. Customers, then, can't stray to other sites. Otto Versand, based in Hamburg, indicates that it had a turnover in excess of DM 120 million (US $56 million) through the Internet last year. In the next five years, Otto would like to obtain ten percent of its total turnover through the Internet.
Intelserv spokesman Michael Bonewitz did not want to expand on the technological details to de.internet.com in order to protect its competitive advantage. "The process has been tested and it works," Bonewitz ensures, otherwise the mail order company would not have awarded the contract.