RealTime IT News

Peakgour Buys Banner Exchange

[Sydney, AUSTRALIA] Australian business-to-business (B2B) company Peakhour has bought banner exchange company Australian Banner Exchange (ABE).

The purchase is designed to provide the first free targeted online advertising for Australian small to medium-sized enterprises (SMEs).

With a free submit service to 20 international search engines, as well as free reciprocal banner advertising, Peakhour said ABE delivers a strategic and efficient method for SMEs to market their products and services online.

ABE was established in 1997, and offers true targeting and blocking functionality as well as sub-categories to target specific geographic regions and industries throughout Australia.

Powered by Peakhour, customers will register their Web sites with ABE allowing them one banner advert for every two member banners exposed on their Web site.

This reciprocal approach provides Peakhour with the remaining banners, allowing them the opportunity to promote ABE membership on the network or to package exposure credits - then discounted and sold to members.

By providing bulk banner packages, the idea is that members who want to run a specific campaign can do so cheaply and strategically.

"Instead of waiting for someone to discover your business, ABE offers strategic marketing tools for business owners to target new markets for free," said Peakhour Direct general manager Michael Ellies.