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CANOE, Flex Logistics Ink Strategic Alliance

[Toronto, CANADA] CANOE and Flex Logistics have forged an ambitious strategic alliance in which Flex Logistics will provide CANOE's retailers with immediate fulfillment and distribution capabilities across Canada and ultimately the United States and South America.

As part of the agreement CANOE will have the option to acquire an equity position in Flex.

CANOE is a major Canadian news and information Web site with over 100 million page views, and more than 5.3 million unique visitors per month. Since its launch, just over four years ago, CANOE has grown into one of the the most comprehensive online networks of content and products offered in Canada.

SHOP.CANOE, the e-commerce initiative from CANOE is due to launch this fall.

"This strategic alliance with Flex will complete our e-commerce strategy and is a natural fit for our customers," said Andre C. Mainville, CANOE vice president of e-commerce.

CANOE, a wholly owned subsidiary of Quebecor, the largest commercial printer in the world, required a solution to assist its SHOP.CANOE retailers to sell online.

"The challenge was to come up with a turnkey value proposition for both Canadian retailers wanting to optimize e-commerce in Canada and for American retailers that want an efficient and easy point of entry for online sales and distribution in Canada."

Since its launch in 1996, CANOE has been a leader in Canada's new media industry, experiencing exponential traffic growth and winning numerous awards. Its online environment has been evolving constantly to meet the perceived needs and interests of its audience, providing a broad range of content for a broad range of user ages and lifestyles.

CANOE's nationally branded products include SLAM! Sports, JAM! Showbiz, CANOE MONEY, CNEWS, C-Health, AUTONET.CA, Lifewise, and Classified Extra. CANOE.qc.ca, the French network, is a content-rich site with a broad range of products, including Topo Info, Chrono Sports, Ratio Finance and Tempo Showbiz.

Flex Logistics, a division of Beamscope Canada, offers a wide range of third party logistics services to Canadian and U.S. manufacturers, e-tailers, and retailers to improve the effectiveness of their supply chains. These services encompass order fulfillment (B2B and B2C), reverse logistics (returns processing, disposition, rework, testing) and transportation management.