RealTime IT News

Autonomy Powers Pan-European Consumer Opinion Portal

[London, ENGLAND] U.K. software developer Autonomy Corporation plc announced Friday that its technology will be used to power a pan-European "consumer opinion portal" named Dooyoo.

Dooyoo is designed to carry reviews written by ordinary consumers about the products they have purchased. Autonomy's technology will link the reviews to the products and deliver a personalized version of the site to each user.

Dr. Mike Lynch, founder and group chief executive of Autonomy Corporation, commented that online shoppers need relevant, informative, personalized product information delivered to them automatically.

"Using Autonomy, Dooyoo has taken these customer-centered approaches to new heights, helping ensure that users are protected from costly errors of judgement and that one-time visitors become regular users," said Lynch.

Both Autonomy and Dooyoo claim that users will benefit from the experiences of others in the Dooyoo community. Neither company appears worried that disaffected consumers who have been unfortunate in getting a bad version of an otherwise well-made product will cause undeserved damage to manufacturers' reputations.

The best-known consumer reviews on the Internet are the book reviews on Amazon.com -- which have always been highly controversial. Most recently, an "author comment" from Russian novelist Fyodor Dostoievsky (1821-1881) was one of the more amusing examples of the system's limitations.

Stefan Smalla, director of e-commerce at Dooyoo, insists that the service being offered by Dooyoo will provide an end-to-end decision support process for the buyer.

"Our neutrality and impartiality remain uncompromised, because we ourselves sell nothing and we open our doors to all manner of retailers," said Smalla.

The German version of Dooyoo gives users access to more than 175 online shops offering over 0.6 million products. With smiliar extensive coverage being built in France, Italy and the U.K., Dooyoo says it expects its pan-European service to attract more than 0.25 million users.