Cahners Launches Internet Division
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Cahners Business Information Tuesday launched its new Internet division, Cahners Digital, to strengthen its position in key market sectors.
"Creating an Internet division enables us to increase our speed to market and expand our impact in key market sectors," said Marc Teren, CEO of Cahners. "In the coming weeks we expect to accelerate our rollout of vertical portals that will be the most dynamic and content rich tools available on the Internet."
Tad Smith, a former Starwood Hotels & Resorts, BMG Entertainment and McKinsey executive, has been picked as president of Cahners Digital. Most recently he held the title of president of e-commerce at Starwood.
Smith will oversee eLogic, a recently acquired web content management company, as well as the company's Internet activities, including vertical portals being developed in the construction, retail entertainment, electronics and other market sectors.
Cahners Business Information, a division of Reed Elsevier
, is a provider of business information in 16 vertical markets. The
company was formed in early 1998 when three separate entities were merged
together: Chilton Business Group, Reed Travel Group and Cahners Publishing