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Microsoft's Carpoint Launches Canadian Service

[Toronto, CANADA] MSN Carpoint online automotive service officially launched Carpoint Canada bringing the online car-buying service in the U.S. to Canadian consumers.

As part of the MSN.CA network, Carpoint.CA will serve as the new auto channel providing Canadian consumers with car-buying services, news and reviews, and safety information, tailored to the needs and interests of Canadians.

Carpoint.CA, modeled after the U.S. site's technology and design, will will feature special reports, industry news and automotive reviews by Canadian automotive journalists Daniel Heraud and Gerry Malloy. Canadian automotive journalist Marc Lachapelle is the site's editor in chief, overseeing editorial content and news.

Car dealers in Montreal, Toronto and Vancouver, British Columbia, will participate first in the new car-buying service.

Carpoint.CA will work with strategic partner The Reynolds and Reynolds Co., a provider of integrated information management systems, to partner with dealers throughout Canada.

Launched in October 1995, MSN Carpoint is an online automotive marketplace, receiving more than 6 million consumer visits each month. With details on more than 10,000 car models and 100,000 used vehicles, visitors can research and compare cars, identify local dealers, and receive instructions for post-purchase service and maintenance. Carpoint is endorsed by the American International Automobile Dealers Association.