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Jupiter Media Metrix Adds Three Services

Jupiter Media Metrix Thursday released Jx Intelligence, a suite of services aimed at evluating today's digital marketplace.

Jx Intelligence features three subscription services: Market Intelligence, Customer Intelligence and Competitive Intelligence.

The services intend to provide subscribers with analysis and insight regarding markets, regions, industries, technologies and customer groups by tracking activity, highlighting trends, analyzing industry segments and evaluating the competitive landscape, according to Tod Johnson, chairman and CEO, Jupiter Media Metrix.

"These products, which will offer a rich syntheses of extremely valuable measurement and analysis, will prove to be truly distinctive in our industry and will help our clients better navigate in the digital world," he said.

According to Johnson:

  • Market Intelligence Services will provide clients with the ability to monitor critical market dynamics. Through a series of written reports and interactive data delivery, these services will highlight and provide insight into relevant market trends.
  • Customer Intelligence Services will provide clients with resources for understanding and evaluating existing and potential new customer segments. Through a combination of digital behavior analysis, attitudinal survey insights, and analyst expertise, these services will deliver vital data and analysis surrounding key customer segments.
  • Competitive Intelligence Services will deliver side-by-side comparisons of industry leaders along the key metrics for their markets, highlighting best practices and industry innovators. Through a series of written reports and interactive data delivery, these services assist clients in understanding their competition, identifying potential partners and making investment decisions.

Services will begin launching next month, with final rollout expected to conclude in early 2001. The new services will be sold along with existing services offered by Jupiter Research Media Metrix and AdRelevance.

This the first initiative to emerge from the union of Jupiter Communications and Media Metrix, which was completed yesterday.



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