RealTime IT News

SAQ, Mediagrif Launch B2B EC Market for Wine Industry

[Montreal, CANADA] The SAQ and Mediagrif Interactive Technologies have announced a joint investment of $10 million to create a B2B e- commerce marketplace.

The SAQ is a crown corporation whose mandate is to sell alcoholic beverages. Its retail network has 343 outlets and 204 agencies, plus 9,000 complementary points of sales such as grocery chains and convenience stores, and 14,000 hotels, restaurants and bars. The SAQ markets 5,300 products from some 55 countries.

Mediagrif Interactive Technologies is a global leading developer and operator of vertical business-to-business e-commerce marketplaces.

The new platform will facilitate commercial exchanges between all players in the wine industry around the world. The new venture is expected to come on stream in December 2000.

The platform will benefit greatly from the SAQ's thorough knowledge of the industry, its privileged contacts with wine producers, and its expertise in supply methods, transport of goods, and product quality control.

Mediagrif Interactive Technologies, for its part, brings to this platform a licence to use its proven technology, in addition to its operational expertise in developing B2B e-commerce marketplaces.

Initially, the platform will facilitate trade between wine producers and wholesale distributors -- an e-commerce niche that is still relatively underexploited.

The development target at first will be the main countries' producers of wine, including Western Europe which accounts for 70% of production and world exports.

Later on, producers and distributors from other markets will come on board, as well as product and service providers, which will give users a one-stop shopping facility.