SoftQuad, ec-Content Partner for EC Catalogs
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[Toronto, CANADA] SoftQuad Software has made a strategic technology partnership with ec-Content, an e-catalog content solution provider for B2B e-marketplaces, including a network of 40,000 suppliers and subscription customers.
The partnership will combine SoftQuad MarketAgility, a supply side e-catalog solution, with ec-Content's ability to create enhanced catalog content, allowing suppliers to deliver customer-specific catalogs to e-markets quickly and efficiently.
The partners say that suppliers who want to effectively participate in e-marketplaces must overcome the challenges involved in creating, updating and delivering content rich catalogs with buyer-specific pricing information to multiple e-marketplaces.
This requires collecting product and pricing information from enterprise systems, adding up-to-date product descriptions and graphics from manufacturers, and delivering each e-catalog in the XML format required by each e-marketplace.
The combination of MarketAgility and ec-Content is expected provide suppliers with an integrated solution to rapidly create buyer-specific catalogs, normalize the data for consistency, enrich it with manufacturer information, and distribute it to e-markets.
For suppliers, this enables them to bring their customized e-catalogs online quickly. For e-marketplace users, this ensures a rich buying experience by enabling them to quickly and efficiently find the products they need with accurate product and pricing information.
"The partnership of ec-Content and SoftQuad will give suppliers the ability to quickly join and effectively compete in e-marketplaces," said Roberto Drassinower, president and chief executive officer of SoftQuad.
"Our partnership with SoftQuad will drastically reduce a supplier's time to market, while allowing them to maintain control over the accuracy and integrity of their e-catalog data," said Trey Simonton, executive vice president of business development at ec-Content.