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SAP Announces Sales Force Automation Product

SAP AG of Walldorf, Germany announced its Sales Force Automation solution at the CeBIT trade show in Hanover this week.

At the same time, SAP reports that it has increased its investment in the European sales force automation company Kiefer & Veittinger Gmbh (K&V), from 50 percent to 80 percent. The latest product was developed by SAP with K&V support.

"Enterprises are recognizing that putting easy-to-use, fully integrated information tools in the hands of the sales force will lead to shorter sales cycles, increased productivity, greater revenue and improved customer satisfaction," said Prof. Hasso Plattner, co-chairman and CEO of SAP AG.

"SAP is developing a best-in-class Sales Force Automation solution that can leverage the strengths of R/3 and other products such as the SAP Business Information Warehouse and the SAP Advanced Planner and Optimizer. The solution can be tailored to meet the specific business requirements of individual industries and markets."

The SAP Sales Force Automation solution ties in with what the vendor says are its core competencies, including multilanguage, multicurrency, and multi-industry capabilities. It supports the strategy of extending the supply chain to be demand-driven and thus more responsive to customer needs.

With an easy-to-learn Windows-standard user interface, the SAP Sales Force Automation solution is scalable for small to large user bases. Although it can be a standalone business product, it is part of the SAP supply chain optimization, planning, and execution (SCOPE) strategy that provides SAP customers with supply chain services.

The SAP Sales Force Automation solution is expected to ship in the fourth quarter of 1998.